Morrissey wants GM to offer vegan leather for car interiors
Posted by David Reynolds | November 28th, 2016
Morrissey cites a recent press released from People for the Ethical Treatment of Animals to explain effects of factory farming to GM’s chair and CEO, Mary Barra. Photograph: IBL/REX/Shutterstock
The former Smiths frontman wrote to automaker CEO explaining that animal-friendly option would ‘only broaden appeal’ of Chevy Volt and Bolt models.
Morrissey has a complaint: the leather that runs smooth on the passenger’s seat isn’t vegan.
The former Smiths frontman has penned a letter to General Motors’ chair and CEO, Mary Barra, asking the automaker to consider adding the option of vegan leather to its interiors. “Given that the Volt and Bolt are being marketed to eco-conscious buyers, entirely vegan options would only broaden their appeal,” the singer-songwriter wrote.
Morrissey cites a recent press release from People for the Ethical Treatment of Animals (Peta) about inhumane conditions in cattle farms, adding that the livestock sector’s greenhouse gas emissions make up a high percentage of the greenhouse gases emitted in the world.
Peta and Morrissey collaborated on a video game earlier this year, entitled This Beautiful Creature Must Die. The pop star’s veganism was the subject of an interview with Larry King last year.
The Smiths’ second record, Meat Is Murder, referenced Morrissey’s vegetarianism, but he decided to become a vegan and eschew all animal products only recently. The change, he told King, had been a gradual one. “Everybody begins as vegetarian,” Morrissey said. “Because to dive straight forward into being completely purist is very hard for most people. Financially they can’t do it. And also you have to find food.”
“As I head to Detroit to play the Royal Oak Music Theatre, I’m writing to ask GM to make Chevy’s Volt and Bolt more eco-friendly by giving buyers the option to choose vegan leather interiors – including steering wheels and gear shifts,” Morrissey wrote to Barra.
Elon Musk’s Tesla offers a vegan leather interior, which the CEO himself promoted on Twitter as the best option when it was announced. The company’s Ultra White interior option for Tesla’s Model X SUV veganized the steering wheel and gear shift as well as the seats.
GM currently only offers animal-product leather in its vehicles.
